SaaS Homepage Rewrite
Full messaging overhaul for a SaaS homepage.
Trial signups up 32%
Conversion Copywriter
I write the words that turn browsers into buyers.
Seven years writing for SaaS and e-commerce brands — clarity that converts, no fluff, no jargon.
About
A bit about me
I'm a copywriter with 7 years writing for SaaS and e-commerce brands. I obsess over one thing: clarity that converts. No fluff, no jargon — just words that make people act.
Services
What I do
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Landing Pages
Pages built to move visitors toward a single, clear action.
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Email Sequences
Welcome flows and nurture sequences that build trust and drive opens.
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Sales Pages
Long-form copy that makes the case and closes the sale.
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Brand Messaging
Clear positioning and voice, grounded in real customer interviews.
Tools: Google Docs, Notion, Figma — and a lot of customer interviews.
Selected work
Recent projects
Skincare Welcome Sequence
A 6-email welcome sequence built for a skincare brand's onboarding flow.
41% open rate, 12% clickthrough
Online Course Sales Page
Long-form sales page copy for an online course launch.
$80k in the first week
Why me
Why work with me
7 years of focused experience
Writing specifically for SaaS and e-commerce brands, not generalist copy.
Clarity over cleverness
No fluff, no jargon — just words that make people act.
Research-driven
Every project starts with real customer interviews, not guesswork.
Process
How we'll work
- 01
Discovery
Customer interviews and research to understand your audience and offer.
- 02
Messaging & strategy
Nail down the core positioning before a single word is drafted.
- 03
Draft
A first draft built around clarity and a single clear action.
- 04
Revise
Sharpen and tighten based on your feedback.
- 05
Deliver
Final, ready-to-publish copy in Google Docs, Notion, or Figma.
Kind words
What clients say
"Devin made our product finally sound like what it does. Signups jumped almost overnight."
Head of Growth, SaaS startup
"Fast, sharp, and actually understood our audience."
Founder, skincare brand
Who I work with
Ideal clients
Founders and marketing leads at SaaS or e-commerce companies who know good copy pays for itself.
FAQ
Questions, answered
What kind of businesses do you write for?
Mostly SaaS and e-commerce brands — companies with a clear product and an audience worth understanding deeply.
What's included in a project?
Depending on the scope: landing pages, email sequences, sales pages, or brand messaging — always grounded in research and customer interviews.
Do you handle design too?
I focus on the words. I work in Google Docs, Notion, or Figma alongside your designer or dev team.
How do we get started?
Email me a bit about your project and audience, and we'll go from there.
Contact
Let's talk
Have a project in mind? Send me a note and let's talk about what you need.
Email me